The main goal of ctrl. is to allow people to regain a sense of control in a highly automated future. A future in which things around us are being totally controlled by artificial intelligence is not very far. There is little or no room for personal decisions that would defy the optimal choices that have been taken on your behalf.
Ctrl. allows the users to control IoT devices in the smart home. The product is context aware giving the user access to the devices that are relevant to the area where the product is placed. It enhances the experience of controlling multiple IoT devices without having to rely on many different remotes, apps or voice control.