Creativity & Aesthetics


This was my most developed competency coming into university. However, during the past two semester I have been able to apply my skills to design. I have taken and practiced my sketching during my projects and assignments and by following a Studium Generale workshop. This now helps me to consider aesthetics choices quickly without having to realize them.

I have also improved other aspects like product photography and videography by joining Dekate Mousa and taking workshops on those subjects. This now allows me to present my designs and ideas in a more accurate and professional way.

While completing a design process during the course From Idea to Design also helped me develop ideation skills.


Before, I  had never followed a structured or specific way of ideation which limited my opportunities to sporadic ideas that I thought of. Now I know different techniques to stimulate idea generation in a group environment.

I also followed a different approach to creativity taking the course Digital Craftsmanship which has drastically changed the way I ideate. Instead of sitting on the drawing board or brainstorming to create a concept, I have started experimenting by creating directly using materials and new techniques in very short iterations. The results of these experimental iterations bring me new ideas to develop further.

Technology & Realization


I had little to no knowledge on electronics and programming before I started the industrial design bachelor. After taking Creative Electronics and Creative Programming I am now confident when implementing these in my designs.

The first project I tried to apply it in was in my From Idea  to Design Project, where I struggled to achieve my goals and relied heavily on example codes. After finishing  the code for my Project 1 design, I now see how I can improve as I know how to achieve my goals more intuitively and I do not have to consult example codes as much. 

I have also gained more confidence while using electronics and I have finally taken a grasp of the basic physics concepts regarding electricity. 

I also achieved a goal that consisted on following one Solidworks tutorial every week. I now have a basic understanding of the software which now allows me to create 3D renderings of the products I am working on.

Math, Data & Computing


I reinforced my knowledge on Calculus during the first quartile, however, I did not yet understand how this knowledge could be applied to my designs.

Now that I am taking Digital Craftsmanship I am using the knowledge that I gained during the first quartile to make exploratory designs using math and programming. Using these two skills together allow me to very quickly create patterns to use later on for laser cutting or digital embroidery.

If I did not have these skills I would not be able to create these designs or they would take a very long time to design by hand. Making them by hand would also not allow me to modify them quickly as maths allows me by changing a few parameters. 

During Data Analytics I learned how to appropriately manage data and make calculations. I could apply this to my designs when using sensors to monitor certain data and later on make calculations based off of it.

Business & Entrepreneurship


I did not have a good understanding of the expertise area in the beginning of this academic year. I saw this area as a place of dishonesty. I truly believed products should be useful and not be sold as useful. This image of marketing was probably stimulated after seeing gimmicks being sold as useful product and brands using false advertising (like Volkswagen’s falsely branding their cars as eco-friendly). I was left with a very negative image of the business aspect of design.

This vision completely changed after taking the course Trends and Forecasting where I found the differences between good and bad business practices.

I learned how to look at the market and discover gaps in it in order to find business opportunities.

I also realized how the way information is delivered to the audience affects the way people interpret and process the same information. Even quality information or ideas may not reach the audience if they are not expressed though engaging or entertaining experiences. This is why I have put emphasis into trying to improve my pitches and other forms of presentation for my design like posters, brand image and videos.

User & Society


This competency was area most developed during Trends and Forecasting. I learned how to look at the current trends, and news to see where society is headed. This way I can foresee how technologies and products shape society or how they are made to fit societies needs.

I further developed my understanding of the impact of engineering and society taking the USE Basics course. I read “Future Files” by Richard Watson, which gave me an insight in how current phenomenons can tell us about the way society might evolve in the following years.

To practice implementing this knowledge in an  actual design, I decided to choose “Future Histories” as my Project 1 theme.

During Ideation we created possible future scenarios based on current news and technology which helped us tackle problems that we might find in our future through our design. 

Regarding the user as an individual, I learned how to effectively take them into consideration during From Idea to Design and User Centred design. Having a really specific target user for our FITD project, blind users, pushed me into finding ways to involve the user more actively during the design instead of just addressing them during validation. The practices to achieve this were further developed during user centered design.